Reassessing Retail Competition: A Chance to Modify the Mix

Retail electricity competition, properly structured, can diversify the mix of players, products and pricing options for consumers.  It can speed the pace of innovation and encourage conservation, and sellers compete to lower customer bills.  This article recommends that policymakers move past the skepticism arising from the defective market designs that have produced market failures, and reconsider the possibilities of a well-designed retail market.